The collaborative tour spreads message of health, wealth, and financial freedom at locations in Rapid City

Rapid City, SD., June 7, 2023—Sentinel Federal Credit Union (Sentinel FCU), a local credit union serving nearly 9,000 members and businesses throughout the Black Hills, is partnering with “Happy Money Happy Life” author Jason Vitug to host a city-wide book tour, spreading the message of health, wealth and financial wellbeing. The book tour will make several stops between June 13 through June 15. 

“As an organization with members across Western South Dakota as well as nationwide, we are thrilled to partner with Jason on his journey of spreading joy and happiness in South Dakota and nationwide. Like Sentinel FCU, Jason is deeply committed to helping others achieve financial wellbeing,” said Sentinel FCU President and CEO Keith Robbennolt. “A person’s financial wellbeing can greatly impact their mental and emotional health, and Jason’s book ‘Happy Money Happy Life’ does an incredible job of communicating that message. We look forward to connecting Jason with the local community to learn and celebrate these ideas together bringing us all one step closer to financial wellbeing.”

During the tour, Vitug will visit multiple Rapid City locations—reading excerpts from his book and signing copies for attendees. Free and open to the public, community members interested in attending are encouraged to reserve a spot at the links below. Tour dates and locations include:

Sentinel FCU has supported business owners in these communities by purchasing copies of Vitug’s book from independent and locally owned bookstore, Mitzi’s Books.

“As a former corporate climber turned author and wellness entrepreneur, it was crucial to involve local financial resources such as Sentinel FCU in this dialogue to turn local money discussions into a national conversation on financial wellbeing,” said Vitug. “I look forward to connecting with the people of Rapid City and learning from them and sharing their stories nationwide.”

Vitug’s visit to South Dakota is part of the “I want to CU Happy Tour” to visit all 50 states in one year to discuss money, wellness, and happiness.

Released earlier this year, “Happy Money Happy Life” breaks down Vitug’s multidimensional approach to financial independence. Throughout the novel, he emphasizes how eight dimensions of wellness—mental, emotional, physical, spiritual, social, occupational, environmental, and financial—can transform a person’s relationship with money for a happier, healthier life.

To learn more about Vitug’s book and tour, visit